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Our Story

For 25 years we've worked in an industry
which has seen much of the value of its key players
- agents - called into question.

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Data taken and monetised elsewhere,
differentials with competitors marginalised
and generic, negative stereotypes allowed to attach themselves to even the best property professionals. 

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No more.


ModelProp gives you back your data,
your personality and allows you to stand tall
amongst those that care less.

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This is why we created ModelProp.

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To use all the technology available, including AI,
to help quality professionals maximise their reach -
and be found by those that really need them.

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Mal

Cofounder and CEO

Mal's had a long (long!) quarter of a century working in technology projects in the UK property market.
A veteran of established startups including Zoopla and Primelocation, he launched ModelProp to help quality agents differentiate themselves from poor competitors.

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